The Journalist’s Toolbox

Journalists are educated for yesterday! But how can we move forward and enhance the skills of journalists? Read the five recommendations for journalism education here.

Independent researcher and journalist Janne Aagaard Jensen have investigated the education system for journalists this past year.

Journalists toolboxShe received funding for the project’s Future Journalist’s Toolbox from several foundations including the Aarhus Foundation’s Fund and the Family Hede Nielsens Fund.

Enhance Journalism Skills

The project aimed to ensure the best education of journalists in the future. This is essential so that we can better involve the whole population, and strengthen an emerging and healthy business media that can successfully evolve in the current climate of growing digitization.

“Journalism is no longer as attractive as a profession. We have seen a drop in wages for newly educated journalists and an increasing deterioration of working conditions especially for freelancers,” says Janne Aagaard Jensen.

Other competencies are needed, especially digital skills, business know-how, and how to use social media for both developing stories and checking facts.

Supported by journalism schools

A number of Danish universities have supported the project, as well as the Danish Journalists’ Association and Danish Media.

Janne Aagaard Jensen graduated from Denmark’s Journalisthøjskole in 1998 with a Bachelor in Journalism. After years of being a newspaper reporter, she went to Australia in 2004 to get a Master’s degree in Journalism from the University of Queensland. A full resume can be found here or on her LinkedIn-profile.

Since returning to Denmark, Janne Aagaard Jensen have worked as an external lecturer at the Danish School of Journalism in social media strategy and at the IT University in Copenhagen in Communication Design. She currently holds a position as a domain expert at the Innovation Fund Denmark’s InnoFounder education for entrepreneurs and she teaches at the Business Academy in Kolding in cross media communication.

Design thinking

“For several years, I have helped ITU students to develop new digital platforms for Danish media, and the processes have given me insight into methods that few journalists use, such as design thinking and the NABC model. It is crucial that our journalists think in a far more interdisciplinary manner,” says Janne Aagaard Jensen.

She is the founder and manager of, a company that specializes in digital courses for journalists and communication professionals. Today, she does her research from Lisbon, Portugal with frequent visits to her home country.

The final report for the Journalist’s Toolbox project is available here and Janne Aagaard Jensen hopes to coorporate with educational institutions, media industry leaders and unions in order to further journalism education.